Interactive product review interface

ABSTRACT

Systems and methods for creating and presenting interactive product review interfaces are presented. The system processes a purchase request for a product from a user. The system then identifies one or more user feedback questions for the product. For each particular user feedback question, the system generates user feedback graphics based on stored user feedback associated with the particular user feedback question. The system transmits the one or more selected user feedback questions and the generated user feedback graphics to a client system associated with the user for display. The system receives user feedback for a user feedback question in the selected one or more user feedback questions. The system updates the user feedback graphic associated with the question to include the received user feedback. The system transmits the updated user feedback graphic to the client system for display in real-time.

CLAIM OF PRIORITY

This application is a Continuation of U.S. application Ser. No.14/986,091, filed Dec. 31, 2015, which claims priority to U.S.Provisional Application Ser. No. 62/203,837, filed Aug. 11, 2015, eachof which is hereby incorporated by reference in its entirety.

TECHNICAL FIELD

Embodiments of the present disclosure relate generally to userinterfaces and, more particularly, but not by way of limitation, tointeractive product review interfaces.

BACKGROUND

The rise in electronic and digital device technology has rapidly changedthe way society interacts with media and consumes goods and services.Digital technology enables a variety of consumer devices to be availablethat are very flexible and relatively cheap. Specifically, modernelectronic devices, such as smartphones and tablets, allow a user tohave access to a variety of useful applications even when away from atraditional computer. One useful application is the selling and buyingof products and services through e-commerce computer networks.

Network-based commerce systems or other parties interested in sellingproducts over computer networks, collect information about userexperiences with products based on user-provided feedback. The greaterthe number of users who provide user feedback, the more useful thecollected information will be to other users and to the network-basedcommerce system itself.

BRIEF DESCRIPTION OF THE DRAWINGS

Various ones of the appended drawings merely illustrate exampleembodiments of the present disclosure and cannot be considered aslimiting its scope.

FIG. 1 is a block diagram illustrating a networked system, according tosome example embodiments.

FIG. 2 is a block diagram further illustrating the client device of FIG.1, in accordance with some example embodiments.

FIG. 3 is a block diagram further illustrating the server system of FIG.1, in accordance with some example embodiments.

FIGS. 4A-4C illustrate an exemplary user interface for a productfeedback page of a network-based commerce website.

FIGS. 5A-5C illustrate an exemplary user interface for a mobile device(e.g., a smartphone) for a product feedback page of a network-basedcommerce website.

FIG. 6 is a flow diagram illustrating a method, in accordance with someexample embodiments, for producing a product review user interface thatencourages users to give feedback for items purchased over anetwork-based commerce system.

FIGS. 7A-7B are a flow diagram illustrating a method, in accordance withsome example embodiments, for producing a product review user interfacethat encourages users to give feedback for items purchased over anetwork-based commerce system.

FIG. 8 is a block diagram illustrating an example of a softwarearchitecture that may be installed on a machine, according to someexample embodiments.

FIG. 9 illustrates a diagrammatic representation of a machine in theform of a computer system within which a set of instructions may beexecuted for causing the machine to perform any one or more of themethodologies discussed herein, according to an example embodiment.

DETAILED DESCRIPTION

The description that follows includes systems, methods, techniques,instruction sequences, and computing machine program products thatembody illustrative example embodiments of the disclosed subject matter.In the following description, for the purposes of explanation, numerousspecific details are set forth in order to provide an understanding ofvarious example embodiments of the disclosed subject matter. It will beevident, however, to those skilled in the art, that embodiments of theinventive subject matter may be practiced without these specificdetails. In general, well-known instruction instances, protocols,structures, and techniques are not necessarily shown in detail.

Network-based commerce systems allow a large number of users to sell orbuy products and services. However, these systems typically have theeffect that buyers do not know the sellers personally, nor will they beable to interact with a product prior to purchasing (e.g., a user cannottest out features on a camera through the Internet). As a result, buyersneed to find alternative ways to evaluate products before purchasing.Network-based commerce systems can assist potential buyers byEncouraging users to leave feedback for products, services, and otherusers can result in increased usefulness for users by increasing theamount of information available for users to evaluate their purchasingdecisions.

User interface choices that encourage users to leave feedback canimprove network-based commerce sites. For example, when a user purchasesa product from a network-based commerce system, the commerce presentsone or more feedback options to the user (e.g., send a follow-up emailor other message to a user after records show that the product has beendelivered).

In some example embodiments, the network-based commerce systemdetermines one or more questions associated with the product. In someexample embodiments, the questions are determined based on product type,user interests, previous product feedback (e.g., text-mining usercomments about the product to determine subjects of interest), productspecifications, information provided by a producer of the product, andso on.

Once the one or more questions have been determined, the network-basedcommerce system presents the questions to the user as part of a web pagegenerated by the network-based commerce system. Each question has anassociated visual feedback image presented as part of a user feedbacksection of a displayed web page (this user feedback section of adisplayed web page may be called an aspect card). In some exampleembodiments, the visual feedback image is a radial graph (e.g., anannulus that has a base color and a filled in section of another colorrepresenting a percentage or amount of the data being represented). Inone example embodiment, the radial graph represents the portion of userswho like Movie A. Thus, if forty percent of users like movie A theradial graph is an annulus (e.g., a circle with a concentric circleremoved from the middle) with forty percent of the circle filled in withthe color blue while the rest remains the color white.

Once the user responds to the one or more feedback questions byselecting one of the presented possible answers, the client system (atwhich the one or more feedback questions are displayed) transmits theinformation back to the network-based commerce system. In some exampleembodiments, there are two possible answers (e.g., yes or no). In otherexample embodiments, more than two options are displayed. Thenetwork-based commerce system updates feedback information in real-timebased on a most recent user answer (e.g., an answer that was justreceived), and sends an update to the visual feedback image back to theclient system for presentation to the user. Thus, the user sees theimage update in real time based on the answer selected by the user. Inthis way, the user is more likely to give feedback.

With reference to FIG. 1, an example embodiment of a high-levelclient-server-based network architecture 100 is shown. A server system120, in the example forms of a network-based publication system orpayment system, provides server-side functionality via a network 104(e.g., the Internet or wide area network (WAN)) to one or more clientdevices 102. FIG. 1 illustrates, for example, a web client 112 (e.g., abrowser, such as the Internet Explorer® browser developed by Microsoft®Corporation of Redmond, Wash. State), client application(s) 114, and aprogrammatic client 116 executing on the client device 102.

The client device 102 may comprise, but is not limited to, a mobilephone, laptop, portable digital assistant (PDA), smartphone, tablet,ultra book, netbook, laptop, multi-processor system,microprocessor-based or programmable consumer electronics system, gameconsole, set-top box, or any other communication device that a user,such as a user 106, may utilize to access the server system 120. In someembodiments, the client device 102 may comprise a display module (notshown) to display information (e.g., in the form of user interfaces). Infurther embodiments, the client device 102 may comprise one or more of atouch screen, accelerometer, gyroscope, camera, microphone, globalpositioning system (GPS) device, and so forth. The client device 102 maybe a device of a user 106 that is used to perform a transactioninvolving items within the server system 120. In one embodiment, theserver system 120 is a network-based marketplace that responds torequests for product listings, publishes publications comprising itemlistings of products available on the network-based marketplace, andmanages payments for marketplace transactions. One or more portions ofthe network 104 may be an ad hoc network, an intranet, an extranet, avirtual private network (VPN), a local area network (LAN), a wirelessLAN (WLAN), a WAN, a wireless WAN (WWAN), a metropolitan area network(MAN), a portion of the Internet, a portion of the Public SwitchedTelephone Network (PSTN), a cellular telephone network, a wirelessnetwork, a WiFi network, a WiMax network, another type of network, or acombination of two or more such networks.

Each client device 102 may include one or more applications (alsoreferred to as “apps”) such as, but not limited to, a web browser,messaging application, electronic mail (email) application, e-commercesite application (also referred to as a marketplace application), andthe like. In some embodiments, if the e-commerce site application isincluded in the client device 102, then this application is configuredto locally provide the user interface and at least some of thefunctionalities of an e-commerce site, with the application configuredto communicate with the server system 120, on an as needed basis, fordata or processing capabilities not locally available (e.g., to access adatabase of items available for sale, to authenticate a user, to verifya method of payment). Conversely, if the e-commerce site application isnot included in the client device 102, the client device 102 may use itsweb browser to access the e-commerce site (or a variant thereof) hostedon the server system 120.

The one or more users 106 may be a person, a machine, or other means ofinteracting with the client device 102. For instance, the user 106provides input (e.g., touch screen input or alphanumeric input) to theclient device 102 and the input is communicated to the server system 120via the network 104. In this instance, the server system 120, inresponse to receiving the input from the user 106, communicatesinformation to the client device 102 via the network 104 to be presentedto the user 106. In this way, the user 106 can interact with the serversystem 120 using the client device 102.

The web client 112 may access the various publication and paymentsystems 142 and 144 via the web interface supported by the web server122. Similarly, the programmatic client 116 accesses the variousservices and functions provided by the publication and payment systems142 and 144 via the programmatic interface provided by the API server128. The programmatic client 116 may, for example, be a sellerapplication (e.g., the Turbo Lister application developed by eBay® Inc.,of San Jose, Calif.) to enable sellers to author and manage listings onthe server system 120 in an off-line manner, and to perform batch-modecommunications between the programmatic client 116 and the server system120.

An application program interface (API) server 128 and a web server 122are coupled to, and provide programmatic and web interfaces respectivelyto, one or more application servers 140. The application server(s) 140may host one or more publication systems 142, payment systems 144, and afeedback system 150, each of which may comprise one or more modules orapplications and each of which may be embodied as hardware, software,firmware, or any combination thereof. The application server(s) 140 are,in turn, shown to be coupled to one or more database servers 124 thatfacilitate access to one or more information storage repositories ordatabase(s) 126. In an example embodiment, the database(s) 126 arestorage devices that store information to be posted (e.g., publicationsor listings) to the publication system(s) 142. The database(s) 126 mayalso store digital item information in accordance with exampleembodiments.

Additionally, a third party application 132, executing on third partyserver(s) 130, is shown as having programmatic access to the serversystem 120 via the programmatic interface provided by the API server128. For example, the third party application 132, utilizing informationretrieved from the server system 120, supports one or more features orfunctions on a website hosted by a third party. The third party website,for example, provides one or more promotional, marketplace, or paymentfunctions that are supported by the relevant applications of the serversystem 120.

The publication system(s) 142 provides a number of publication functionsand services to the users 106 that access the server system 120. Thepayment system(s) 144 likewise provides a number of functions to performor facilitate payments and transactions. While the publication system(s)142 and payment system(s) 144 are shown in FIG. 1 to both form part ofthe server system 120, it will be appreciated that, in alternativeembodiments, each system 142 and 144 may form part of a service that isseparate and distinct from the server system 120. In some embodiments,the payment system(s) 144 may form part of the publication system(s)142.

In some example embodiments, the feedback system 150 providesfunctionality operable to allow and encourage users to give feedback forone or more products or services purchased by the user through anetwork-based commerce system. The feedback system 150 selects one ormore feedback questions for each product/service. In some exampleembodiments, the feedback questions are based on the product type, theuser, or other variables. In some cases the questions are specificallyselected to have two possible answers (e.g., true/false, yes/no, a/b).

Once the feedback system 150 has selected the one or more feedbackquestions, the feedback system 150 transmits the questions to the clientdevice 102 for presentation. In addition, the feedback system 150transmits a feedback image for each of the selected one or more feedbackquestions. The feedback images are displayed to the user, along with theassociated questions, on aspect cards to display previous feedbackinformation to the user.

The feedback system 150 then receives feedback information from theuser. For example, after device A has been delivered to a user, thefeedback system 150 receives the user's answer to the question “DidDevice A meet your battery life expectations?” The feedback system 150updates the stored feedback information (e.g., stored in the database126 at the server system 120) for the product.

The feedback system 150 sends an updated feedback image to the clientdevice 102 based on the updated feedback information. In this way, thefeedback image associated with a question is updated in real time basedon the user's feedback. For example, a question for a camera has 4responses, 2 positive and 2 negative. The associated graphicrepresentation of the response data shows half positive and halfnegative responses. The user answers the question positively. Thefeedback image is updated to show 60 percent positive and 40 percentnegative (e.g., three positive responses and two negative responses).Thus, the user is able to instantly see the results of answering thefeedback question.

Further, while the client-server-based network architecture 100 shown inFIG. 1 employs client-server architecture, the present inventive subjectmatter is of course not limited to such an architecture, and couldequally well find application in a distributed, or peer-to-peer,architecture system, for example. The various publication system(s) 142,payment system(s) 144, and feedback system 150 could also be implementedas standalone software programs, which do not necessarily havenetworking capabilities.

FIG. 2 is a block diagram further illustrating the client device 102, inaccordance with some example embodiments. The client device 102typically includes one or more central processing units (CPUs) 202, oneor more network interfaces 210, memory 212, and one or morecommunication buses 214 for interconnecting these components. The clientdevice 102 includes a user interface device 204. The user interface 204includes a display device 206 and optionally includes an input device208 such as a keyboard, mouse, touch sensitive display, or other inputmeans. Furthermore, some client devices 102 use a microphone and voicerecognition to supplement or replace other input devices.

The memory 212 includes high-speed random access memory, such as dynamicrandom-access memory (DRAM), static random access memory (SRAM), doubledata rate random access memory (DDR RAM) or other random access solidstate memory devices, and may include non-volatile memory, such as oneor more magnetic disk storage devices, optical disk storage devices,flash memory devices, or other non-volatile solid state storage devices.The memory 212 may optionally include one or more storage devicesremotely located from the CPU(s) 202. The memory 212, or alternatively,the non-volatile memory device(s) within the memory 212, comprise(s) anon-transitory computer-readable storage medium.

In some example embodiments, the memory 212, or the computer-readablestorage medium of the memory 212, stores the following programs,modules, and data structures, or a subset thereof:

-   -   an operating system 216 that includes procedures for handling        various basic system services and for performing        hardware-dependent tasks;    -   a network communication module 218 that is used for coupling the        client device 102 to other computers via the one or more network        interfaces 210 (wired or wireless) and one or more communication        networks 104, such as the Internet, other WANs, LANs, MANs,        etc.;    -   a display module 220 for enabling the information generated by        the operating system 216 and the client application(s) 114 to be        presented visually on the display device 206;    -   one or more client application modules 222 for handling various        aspects of interacting with the server system 120 (FIG. 1),        including but not limited to:        -   a browser application 224 for requesting information from            the server system 120 (e.g., content items and listings) and            receiving responses from the server system 120; and    -   client data module(s) 230 for storing data relevant to the        clients, including but not limited to:        -   client profile data 232 for storing profile data related to            a user (e.g., user 106) of the server system 120 associated            with the client device 102.

FIG. 3 is a block diagram further illustrating the server system 120, inaccordance with some example embodiments. The server system 120typically includes one or more CPUs 302, one or more network interfaces310, memory 306, and one or more communication buses 308 forinterconnecting these components. The memory 306 includes high-speedrandom access memory, such as DRAM, SRAM, DDR RAM, or other randomaccess solid state memory devices, and may include non-volatile memory,such as one or more magnetic disk storage devices, optical disk storagedevices, flash memory devices, or other non-volatile solid state storagedevices. The memory 306 may optionally include one or more storagedevices remotely located from the CPU(s) 302.

The memory 306, or alternately the non-volatile memory device(s) withinthe memory 306, comprises a non-transitory computer-readable storagemedium. In some example embodiments, the memory 306, or thecomputer-readable storage medium of the memory 306, stores the followingprograms, modules, and data structures, or a subset thereof:

-   -   an operating system 314 that includes procedures for handling        various basic system services and for performing        hardware-dependent tasks;    -   a network communication module 316 that is used for coupling the        server system 120 to other computers via the one or more network        interfaces 310 (wired or wireless) and one or more communication        networks 104, such as the Internet, other WANs, LANs, MANs, and        so on;    -   one or more server application modules 318 configured to perform        the services offered by the server system 120, including but not        limited to:        -   a feedback system 150 for, based on a product that is            purchased through the server system 120, sending one or more            user feedback questions to a user to receive user feedback            for the purchased product;        -   a processing module 320 for receiving a user request to            purchase a product through the network-based commerce system            associated with the server system 120;        -   an identification module 322 for identifying one or more            user feedback question associated with a particular product            based on the product type and user preferences;        -   a generation module 324 for generating a user feedback image            for each identified user feedback question;        -   a transmission module 326 for transmitting one or more            selected user feedback questions and a user feedback image            for each of the user feedback questions;        -   a reception module 328 for receiving user feedback for a            user feedback question in the selected one or more user            feedback questions;        -   an updating module 330 for updating a user feedback image            based on received user feedback for a product;        -   a determination module 332 for determining whether a            particular product already has one or more predetermined            associated user feedback questions;        -   a selection module 334 for selecting one or more user            feedback questions from a plurality of user feedback            questions based on the amount of user feedback for each            question and the preferences of the user; and        -   a class identification module 336 for determining, for a            particular product, a product class to which the product            belongs, based on characteristics of the particular product            including but not limited to the category of the product,            the specifications of the product, the uses of the product,            and so on; and    -   server data module(s) 340, storing data related to the server        system 120, including but not limited to:        -   user profile data 342, including both data provided by the            user, who will be prompted to provide some personal            information, such as his or her name, age (e.g., birth            date), gender, interests, contact information, home town,            address, educational background (e.g., schools, majors),            current job title, job description, industry, employment            history, skills, professional organizations, memberships to            other social networks, customers, past business            relationships, and seller preferences; and inferred user            information based on user activity, social graph data,            remaining power threshold value, and so on;        -   purchase data 344 for storing purchase requests of users for            products through a network-based commerce system associated            with the server system 120;        -   feedback data 346 including data from one or more users that            gives feedback for products offered through a network-based            commerce system associated with the server system 120; and        -   question data 348 for storing user feedback questions            associated with various products available through a            network-based commerce system associated with the server            system 120.

FIG. 4A illustrates an exemplary user interface 400 for a productfeedback page 420 of a network-based commerce website. In this examplethe user interface 400 includes a title bar 402 that displays the nameof a website. Below the title bar 402 are a product name 404 and one ormore product images 406. Both the product name 404 and the product image406 serve to help identify the product being reviewed (e.g., so that theuser is able to easily remember the product for which feedback is beingrequested). The user interface 400 also includes a user feedback area430. In this example user interface 400, the user feedback area 430includes one or more user feedback questions 432, 434, and 436. In thisexample, each user feedback question 432, 434, and 436 has two possibleanswers (e.g., a yes or no question), although in other examples morethan two options may be displayed. In addition, each user feedbackquestion 432, 434, and 436 has one or more associated user selectablequestion feedback links (e.g., up/down arrows 440, 442, and 444). Theuser can select one of the two feedback links in response to eachassociated question.

For example, for the feedback question 432 “battery life meetsexpectations,” the user wants to answer “yes.” The user clicks on the uparrow 440 associated with the feedback question 432.

The user interface 400 also includes a feedback image area. The feedbackimage area includes a feedback image 408, 410, and 412 for each userfeedback question 432, 434, and 436. Each feedback image 408, 410, and412 further includes a label 414, 416, and 418 (e.g., text of theassociated feedback question or text similar thereto). The labels 414,416, and 418 are positioned below the feedback images with which arethey are associated.

In some example embodiments, each feedback image represents a percentageof users who have answered affirmatively to the user feedback questionassociated with the image. In this example, the percentage is shown bothas text in the image and as a radial graph (e.g., a donut-shaped graphwith the given percentage filled in).

FIG. 4B illustrates the exemplary user interface 400 for the productfeedback page 420 of the network-based commerce website. In this examplethe user interface 400 includes the title bar 402 that displays the nameof the website. Below the title bar 402 are the product name 404 and oneor more product images 406.

In this example, the user has clicked the positive link 450 (e.g., theup arrow) in response to the feedback question 432 “Battery life meetsexpectations.” In response, the user interface 400 is updated tovisually distinguish the selected link (e.g., the up arrow is now blackrather than grey). The feedback is also sent to the server system 120for recording.

FIG. 4C illustrates the exemplary user interface 400 for the productfeedback page 420 of the network-based commerce website. In this examplethe user interface 400 includes the title bar 402 that displays the nameof the website. Below the title bar 402 are the product name 404 and oneor more product images 406.

In this example, the user has clicked the positive link 450 (e.g., theup arrow) in response to the feedback question 432 “Battery life meetsexpectations”. In response, the server system (e.g., server system 120in FIG. 1) sends an updated feedback image 454 to the user interface 400that includes the feedback data submitted by the user.

FIG. 5A illustrates an exemplary user interface 500 for a mobile device(e.g., a smartphone) for a product feedback page of a network-basedcommerce website. In this example, the user interface 500 includes aproduct name 504 and a product image 502. Both the product name 504 andthe product image 502 serve to help identify the product being reviewed(e.g., so that the user is able to easily remember the product being forwhich feedback is requested). The user interface 500 includes area inthe user interface used to receive user feedback on a particular productor aspect of a product 507 (e.g., an aspect card). The area in the userinterface used to receive user feedback on a particular product oraspect of a product will be referred to as an aspect card at some pointsin the specification. The aspect card 507 includes a product feedbackimage 506 that includes a percentage of users that have agreed with anassociated user feedback question. In other example embodiments, theproduct feedback image 506 includes the number of users who agreed fromthe total number of users giving feedback. For example, the productfeedback image 506 reports that 15/17 users answered this question Yes.

The aspect card 507 also includes a user feedback question 510associated with the displayed product feedback image 506. In thisexample, the user feedback question 510 is “Camera is worth the price.”Below the user feedback question 510 two symbols are displayed (an uparrow 512 and a down arrow 513), one of which is associated withagreeing with the user feedback question 510 (up arrow 512), and one ofwhich is associated with disagreeing the user feedback question 510(down arrow 513). The aspect card 507 also includes one or more links toother aspect cards associated with the product (e.g., left and rightindicators 514 and 516). In some example embodiments, the aspect cardsare prioritized based on the number of users that have previouslyanswered the questions on the aspect cards (e.g., so that questions withfew answers can get more answers), the importance of the questions, thepopularity of the questions, and so on.

FIG. 5B illustrates an example user interface 500 for the mobile device(e.g., a smartphone) for the product feedback page of the network-basedcommerce website. In this example, the user interface 500 includes theproduct name 504 and the product image 502. Below the product name 504and product image 502, the user interface 500 includes the aspect card507 (e.g., user interface element related to specific aspect of aproduct).

In this example, the user has clicked (or tapped) the up arrow 512 (asshown by selection arrow 520) in response to the feedback question 510“Camera is worth the price.” In response, the user interface 500 isupdated to visually distinguish the selected link (e.g., the up arrow512 is now black rather than grey). The feedback is also sent to theserver system 120 for recording.

FIG. 5C illustrates the exemplary user interface 500 for the mobiledevice (e.g., a smartphone) for the product feedback page of thenetwork-based commerce website. In this example the user interface 500includes the product name 504 and the product image 502. Below theproduct name 504 and product image 502, the user interface 500 includesthe aspect card 507 (e.g., user interface element related to specificaspect of a product).

In this example, the user has clicked (or tapped) the up arrow 512 inresponse to the user feedback question 510 “Camera is worth the price.”In response, the server system (e.g., server system 120 in FIG. 1) sendsan updated feedback image 522 to the user interface 500 that includesthe feedback data submitted by the user.

FIG. 6 is a flow diagram illustrating a method 600, in accordance withsome example embodiments, for producing a product review user interfacethat encourages users to give feedback for items purchased over anetwork-based commerce system. Each of the operations shown in FIG. 6may correspond to instructions stored in a computer memory ormachine-readable storage medium. In some embodiments, the method 600described in FIG. 6 is performed by a server system (e.g., server system120 in FIG. 1). However, the method 600 can also be performed by anyother suitable configuration of electronic hardware.

In some example embodiments, the method 600 is performed at a serversystem (e.g., server system 120 in FIG. 1) including one or moreprocessors and memory storing one or more programs for execution by theone or more processors.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) detects, in operation 602, a purchase of a product by a userof the network-based commerce system. For example, each time a productis purchased, the server system 120 detects that purchase and respondsto it.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) responds by identifying, in operation 604, one or more userfeedback questions associated with the product. For example, userfeedback questions for a product are related to how well the productaccomplishes its purpose, its value for the price, the user's opinion ofthe product's attributes, and so on. The server system identifies one ormore user feedback questions for each product that are appropriate forthe product. The server system 120 accesses a database of user feedbackquestions using a product identification number for a particular productto determine whether the product has specific question alreadypredetermined.

If the server system (e.g., server system 120 in FIG. 1) determines thatthe user feedback database includes no user feedback questions that arespecifically associated with the product, the server system 120 thendetermines whether a product group to which the product belongs hasassociated user feedback questions. For example, if the specific productis a GameStation 3 and the server system 120 determines that there areno specific user feedback questions associated with the GameStation 3,the server system 120 then determines whether there are user feedbackquestions associated with video game consoles generally, such as “Playsgames at a good resolution.”

Once the server system (e.g., server system 120 in FIG. 1) determinesone or more user feedback questions, the server system 120 transmits, inoperation 606, the determined user feedback questions and an associateduser feedback image for each question to the client system 120 fordisplay. A user feedback image for a user feedback question is a visualrepresentation of the user feedback for the user feedback question.

The server system (e.g., server system 120 in FIG. 1) receives, inoperation 608, user feedback in response to the one or more identifieduser feedback questions. For example, the user selects one of twopossible responses and the client device 102 transmits the selectedresponse to the server system 120.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) generates, in operation 610, an updated user feedback imagethat includes the received user response data. For example, if a userfeedback question had five responses, three positive and two negative,the original user feedback image shows 60% user approval. The user thensubmits a positive response and the server system 120 generates anupdated user feedback image that indicates the new approval rate of 67%.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) transmits, in operation 612, the updated user feedback imageto the client system (e.g., client device 102) for display.

FIG. 7A is a flow diagram illustrating a method 700, in accordance withsome example embodiments, for producing a product review user interfacethat encourages users to give feedback for items purchased over anetwork-based commerce system. Each of the operations shown in FIG. 7Amay correspond to instructions stored in a computer memory orcomputer-readable storage medium. In some embodiments, the methoddescribed in FIG. 7A is performed by a server system (e.g., serversystem 120 in FIG. 1). However, the method described can also beperformed by any other suitable configuration of electronic hardware.

In some embodiments, the method 700 is performed at a server system(e.g., server system 120 in FIG. 1) including one or more processors andmemory storing one or more programs for execution by the one or moreprocessors.

The server system (e.g., server system 120 in FIG. 1) processes, inoperation 702, a purchase request for a product from a user. Forexample, any time a user purchases a product through the network-basedcommerce system, the purchase is noted by the server system (e.g.,server system 120 in FIG. 1).

In response to detecting that a product has been purchased, the serversystem (e.g., server system 120 in FIG. 1) prepares to request userfeedback from the user for the product that was purchased. This requestcan be delivered to the user immediately or at a later time. The requestcan be sent via email or through a messaging service of thenetwork-based commerce system.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) identifies, in operation 704, one or more user feedbackquestions for the product. Identifying the one or more user feedbackquestions includes the server system (e.g., server system 120 in FIG. 1)determining, in operation 706, whether there are any predetermined userfeedback questions already associated with the product. The serversystem (e.g., server system 120 in FIG. 1) stores a database of userfeedback question. Each question in the database is associated with oneor more products or product categories.

The server system (e.g., server system 120 in FIG. 1) uses the productidentification number of the particular product to search the userfeedback question database to determine predetermined questionsassociated with the product. For example, Camera A has two user feedbackquestions, “Pictures are clear” and “Camera features are easy to use.”

In some example embodiments, each user feedback question has twouser-selectable responses. For example, the user feedback questions arequestions that can be answered with one of two answers, such as yes/noor true/false.

In accordance with a determination that there are predetermined userfeedback questions already associated with the product, the serversystem (e.g., server system 120 in FIG. 1) selects, in operation 708,one or more of the predetermined user feedback questions based on theamount of user feedback previously received for each user feedbackquestion and the preferences of the user. For example, if the user'spreferences indicate that the user values battery life highly whenevaluating electronic products, the server system 120 is more likely toselect user feedback questions related to battery life.

In some example embodiments, a predetermined number of questions can bedisplayed simultaneously and only the number of user feedback questionsthat can be simultaneously displayed are selected.

In some example embodiments, if there are more available questions for aparticular product than are needed, the server system (e.g., serversystem 120 in FIG. 1) selects the user feedback questions that have thefewest received responses. In other example embodiments, the userfeedback questions are ranked by topic based on the preferences of theuser who purchased the product. For example, if a particular user isprice sensitive, user feedback questions associated with the price of aproduct are ranked more highly than other user feedback questions.

In some example embodiments, user feedback questions are selected basedon a determination of the relative importance of the questions inevaluating a product. In some example embodiments, the server system(e.g., the server system 120 in FIG. 1) determines, for each userfeedback question, the relative impact the user feedback question has onfuture user purchase decisions.

For example, the server system (e.g., the server system 120 in FIG. 1)analyzes the purchase trends for cameras to determine which userfeedback questions were most predictive of user purchase decisions. Itdetermines that Question A was very important to user purchase decisionsfor cameras because cameras that scored highly on Question A sold a highnumber of units while cameras that scored lowly on Question A sold a lownumber of units. In contract Question B was not important to userpurchase decisions because cameras that scored highly on Question B soldat similar levels to cameras that scored lowly on Question B, whencontrolled for other factors. In this example, Question A would bedetermined to be more important than Question B.

In other example embodiments, the server system (e.g., the server system120 in FIG. 1) selects questions that are not considered to have reachedconsensus. For example, if Question C has a high number of high ratingsand a high number of low ratings, but relatively few intermediateratings, the server system (e.g., the server system 120 in FIG. 1)determines that no consensus has been reached for the question and willprioritize Question C for further feedback.

In accordance with a determination that there are no predetermined userfeedback questions already associated with the product, the serversystem (e.g., server system 120 in FIG. 1) identifies, in operation 710,a class of products to which the product belongs and selects questionsfor the product based on predetermined questions associated with thedetermined class of products. For example, smartphone C has no specificassociated user feedback questions, so the server system 120 identifiesone or more user feedback questions associated with smartphonesgenerally.

In some example embodiments, products are pre-arranged into ahierarchical product classification system (such as a classificationtree) with broader groups higher up in the classification system andmore specific and narrow groups lower in the hierarchical classificationsystem. In some example embodiments, to identify a class of products towhich a particular product belongs, the server system (e.g., the serversystem 120 in FIG. 1) navigates to parent classes for the particularproduct. The parent classes in the hierarchical classification systemthen server as broader classes of products to which the particularproduct belongs.

In other example embodiments, the server system (e.g., the server system120 in FIG. 1) parses the description and specifications of a particularproduct to identify one or more keywords or descriptors. The serversystem (e.g., the server system 120 in FIG. 1) can then match thedetermined keywords or descriptors to one or more other products and,based on the level of match, group the particular product into a classof products.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) analyzes, in operation 712, the text of previously receiveduser feedback comments. For example, the server system (e.g., serversystem 120 in FIG. 1) identifies one or more user comments and countsthe number of times each word occurs.

FIG. 7B is a flow diagram illustrating the method 700, in accordancewith some example embodiments, for producing the product review userinterface that encourages users to give feedback for items purchasedover the network-based commerce system. Each of the operations shown inFIG. 7B may correspond to instructions stored in a computer memory orcomputer-readable storage medium. In some embodiments, the methoddescribed in FIG. 7B is performed by the server system (e.g., serversystem 120 in FIG. 1). However, the method described can also beperformed by any other suitable configuration of electronic hardware.FIG. 7B is a continuation of the method 700 in FIG. 7A.

In some embodiments the method is performed at a server system (e.g.,server system 120 in FIG. 1) including one or more processors and memorystoring one or more programs for execution by the one or moreprocessors.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) identifies, in operation 714, keywords and terms based on theuser feedback comments. For example, keywords are determined based onthe frequency of each word's appearance when compared against expectedword frequencies. The server system 120 creates, in operation 716, oneor more user feedback questions based on the identified keywords andterms.

In some example embodiments, creating feedback questions includesparsing the product descriptions and specifications to determine one ormore keywords or descriptors. In some example embodiments, the keywordsor descriptors are then inserted into one or more feedback questiontemplates (e.g. “The {insert keyword} was satisfactory”). Morecomplicated templates can be used to generate more accurate andappropriate user feedback questions by associated particular templateswith particular product groups.

For each particular user feedback question, the server system (e.g.,server system 120 in FIG. 1) generates, in operation 718, a userfeedback image based on stored user feedback associated with theparticular user feedback question. The user feedback image is a graphicthat represents a percentage of users who have selected each possibleresponse to the particular user feedback question. For example, if theuser feedback question is “The product provides good quality for themoney,” the user feedback image will represent the percentage of usersthat answered yes and the percentage of users that answered no.

In some example embodiments, generating a user feedback image includesdetermining a particular type of user feedback image. For example,assume a pie chart is the determined user feedback image. The serversystem (e.g., the server system 120 in FIG. 1) then assigns a particularcolor to each potential answer of the user feedback question. The serversystem (e.g., the server system 120 in FIG. 1) then fills in the piechart using previously received user feedback data such that eachrespective answer receives an appropriate area of the pie chart based onthe percentage of the users that responded with the particular answer.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) transmits, in operation 720, the one or more selected userfeedback questions and the generated user feedback images to a clientsystem associated with the user for display. The server system (e.g.,server system 120 in FIG. 1) then receives, in operation 722, userfeedback for a user feedback question of the selected one or more userfeedback questions.

In some example embodiments, the server system (e.g., server system 120in FIG. 1) updates, in operation 724, the user feedback image associatedwith the first user feedback question to include the received userfeedback and transmits the updated user feedback image to the clientsystem for display in real time.

In some example embodiments, the number of total user reviews alreadyreceived would result in a very small change to the displayed userfeedback question. For example, if 1200 users had already answered theuser feedback question, it is unlikely that a given user's feedbackwould have a significant impact on the displayed image (e.g., the graphwould have a very small change or no change at all if moving from 66.05percent to 66.08 percent). In this case, the server system (e.g., theserver system 120 in FIG. 1) can update the user feedback image toindicate the user's feedback had been incorporated by adding a checkmark or changing color from a first color to a second color.

Modules, Components, and Logic

Certain embodiments are described herein as including logic or a numberof components, modules, or mechanisms. Modules may constitute eithersoftware modules (e.g., code embodied on a machine-readable medium) orhardware modules. A “hardware module” is a tangible unit capable ofperforming certain operations and may be configured or arranged in acertain physical manner. In various example embodiments, one or morecomputer systems (e.g., a standalone computer system, a client computersystem, or a server computer system) or one or more hardware modules ofa computer system (e.g., a processor or a group of processors) may beconfigured by software (e.g., an application or application portion) asa hardware module that operates to perform certain operations asdescribed herein.

In some embodiments, a hardware module may be implemented mechanically,electronically, or any suitable combination thereof. For example, ahardware module may include dedicated circuitry or logic that ispermanently configured to perform certain operations. For example, ahardware module may be a special-purpose processor, such as aField-Programmable Gate Array (FPGA) or an Application SpecificIntegrated Circuit (ASIC). A hardware module may also includeprogrammable logic or circuitry that is temporarily configured bysoftware to perform certain operations. For example, a hardware modulemay include software executed by a general-purpose processor or otherprogrammable processor. Once configured by such software, hardwaremodules become specific machines (or specific components of a machine)uniquely tailored to perform the configured functions and are no longergeneral-purpose processors. It will be appreciated that the decision toimplement a hardware module mechanically, in dedicated and permanentlyconfigured circuitry, or in temporarily configured circuitry (e.g.,configured by software) may be driven by cost and time considerations.

Accordingly, the phrase “hardware module” should be understood toencompass a tangible entity, be that an entity that is physicallyconstructed, permanently configured (e.g., hardwired), or temporarilyconfigured (e.g., programmed) to operate in a certain manner or toperform certain operations described herein. As used herein,“hardware-implemented module” refers to a hardware module. Consideringembodiments in which hardware modules are temporarily configured (e.g.,programmed), each of the hardware modules need not be configured orinstantiated at any one instance in time. For example, where a hardwaremodule comprises a general-purpose processor configured by software tobecome a special-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware modules) at different times. Softwareaccordingly configures a particular processor or processors, forexample, to constitute a particular hardware module at one instance oftime and to constitute a different hardware module at a differentinstance of time.

Hardware modules can provide information to, and receive informationfrom, other hardware modules. Accordingly, the described hardwaremodules may be regarded as being communicatively coupled. Where multiplehardware modules exist contemporaneously, communications may be achievedthrough signal transmission (e.g., over appropriate circuits and buses)between or among two or more of the hardware modules. In embodiments inwhich multiple hardware modules are configured or instantiated atdifferent times, communications between such hardware modules may beachieved, for example, through the storage and retrieval of informationin memory structures to which the multiple hardware modules have access.For example, one hardware module may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware module may then, at a latertime, access the memory device to retrieve and process the storedoutput. Hardware modules may also initiate communications with input oroutput devices, and can operate on a resource (e.g., a collection ofinformation).

The various operations of example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implemented modulesthat operate to perform one or more operations or functions describedherein. As used herein, “processor-implemented module” refers to ahardware module implemented using one or more processors.

Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors orprocessor-implemented modules. Moreover, the one or more processors mayalso operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an Application ProgramInterface (API)).

The performance of certain of the operations may be distributed amongthe processors, not only residing within a single machine, but deployedacross a number of machines. In some example embodiments, the processorsor processor-implemented modules may be located in a single geographiclocation (e.g., within a home environment, an office environment, or aserver farm). In other example embodiments, the processors orprocessor-implemented modules may be distributed across a number ofgeographic locations.

Machine and Software Architecture

The modules, methods, applications and so forth described in conjunctionwith FIGS. 4-7 are implemented in some embodiments in the context of amachine and an associated software architecture. The sections belowdescribe representative software architecture(s) and machine (e.g.,hardware) architecture(s) that are suitable for use with the disclosedembodiments.

Software architectures are used in conjunction with hardwarearchitectures to create devices and machines tailored to particularpurposes. For example, a particular hardware architecture coupled with aparticular software architecture will create a mobile device, such as amobile phone, tablet device, or so forth. A slightly different hardwareand software architecture may yield a smart device for use in the“internet of things,” while yet another combination produces a servercomputer for use within a cloud computing architecture. Not allcombinations of such software and hardware architectures are presentedhere, as those of skill in the art can readily understand how toimplement the inventive subject matter in different contexts from thedisclosure contained herein.

Software Architecture

FIG. 8 is a block diagram 800 illustrating a representative softwarearchitecture 802, which may be used in conjunction with various hardwarearchitectures herein described. FIG. 8 is merely a non-limiting exampleof a software architecture 802 and it will be appreciated that manyother architectures may be implemented to facilitate the functionalitydescribed herein. The software architecture 802 may be executing onhardware such as a machine 900 of FIG. 9 that includes, among otherthings, processors 910, memory/storage 930, and I/O components 950. Arepresentative hardware layer 804 is illustrated in FIG. 8 and canrepresent, for example, the machine 900 of FIG. 9. The representativehardware layer 804 comprises one or more processing units 806 havingassociated executable instructions 808. The executable instructions 808represent the executable instructions of the software architecture 802,including implementation of the methods, modules, and so forth of FIGS.4-7. The hardware layer 804 also includes memory and/or storage modules810, which also have the executable instructions 808. The hardware layer804 may also comprise other hardware 812, which represents any otherhardware of the hardware layer 804, such as the other hardwareillustrated as part of the machine 900.

In the example architecture of FIG. 8, the software architecture 802 maybe conceptualized as a stack of layers where each layer providesparticular functionality. For example, the software architecture 802 mayinclude layers such as an operating system 814, libraries 816,frameworks/middleware 818, applications 820, and a presentation layer844. Operationally, the applications 820 and/or other components withinthe layers may invoke application programming interface (API) calls 824through the software stack and receive a response, returned values, andso forth, illustrated as messages 826, in response to the API calls 824.The layers illustrated are representative in nature and not all softwarearchitectures have all layers. For example, some mobile or specialpurpose operating systems may not provide a frameworks/middleware 818,while others may provide such a layer. Other software architectures mayinclude additional or different layers.

The operating system 814 may manage hardware resources and providecommon services. The operating system 814 may include, for example, akernel 828, services 830, and drivers 832. The kernel 828 may act as anabstraction layer between the hardware and the other software layers.For example, the kernel 828 may be responsible for memory management,processor management (e.g., scheduling), component management,networking, security settings, and so on. The services 830 may provideother common services for the other software layers. The drivers 832 maybe responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 832 may include display drivers,camera drivers, Bluetooth® drivers, flash memory drivers, serialcommunication drivers (e.g., Universal Serial Bus (USB) drivers), Wi-Fi®drivers, audio drivers, power management drivers, and so forth dependingon the hardware configuration.

The libraries 816 may provide a common infrastructure that may beutilized by the applications 820 or other components or layers. Thelibraries 816 typically provide functionality that allows other softwaremodules to perform tasks in an easier fashion than to interface directlywith the underlying operating system 814 functionality (e.g., kernel828, services 830, and/or drivers 832). The libraries 816 may includesystem libraries 834 (e.g., C standard library) that may providefunctions such as memory allocation functions, string manipulationfunctions, mathematic functions, and the like. In addition, thelibraries 816 may include API libraries 836 such as media libraries(e.g., libraries to support presentation and manipulation of variousmedia formats such as MPEG4, H.264, MP3, AAC, AMR, JPG, PNG), graphicslibraries (e.g., an OpenGL framework that may be used to render 2D and3D graphic content on a display), database libraries (e.g., SQLite thatmay provide various relational database functions), web libraries (e.g.,WebKit that may provide web browsing functionality), and the like. Thelibraries 816 may also include a wide variety of other libraries 838 toprovide many other APIs to the applications 820 and other softwarecomponents/modules.

The frameworks/middleware 818 may provide a higher-level commoninfrastructure that may be utilized by the applications 820 or othersoftware components/modules. For example, the frameworks/middleware 818may provide various graphic user interface (GUI) functions, high-levelresource management, high-level location services, and so forth. Theframeworks/middleware 818 may provide a broad spectrum of other APIsthat may be utilized by the applications 820 or other softwarecomponents/modules, some of which may be specific to a particularoperating system or platform.

The applications 820 include built-in applications 840 or third partyapplications 842. Examples of representative built-in applications 840may include, but are not limited to, a contacts application, a browserapplication, a book reader application, a location application, a mediaapplication, a messaging application, or a game application. The thirdparty applications 842 may include any of the built in applications 840as well as a broad assortment of other applications. In a specificexample, the third party application 842 (e.g., an application developedusing the Android™ or iOS™ software development kit (SDK) by an entityother than the vendor of the particular platform) may be mobile softwarerunning on a mobile operating system such as iOS™, Android™, Windows®Phone, or other mobile operating systems. In this example, the thirdparty application 842 may invoke the API calls 824 provided by themobile operating system such as the operating system 814 to facilitatefunctionality described herein.

The applications 820 may utilize built-in operating system functions(e.g., kernel 828, services 830, and/or drivers 832), libraries (e.g.,system libraries 834, API libraries 836, and other libraries 838), andframeworks/middleware 818 to create user interfaces to interact withusers of the system. Alternatively, or additionally, in some systems,interactions with a user may occur through a presentation layer, such asthe presentation layer 844. In these systems, the application/module“logic” can be separated from the aspects of the application/module thatinteract with a user.

Some software architectures utilize virtual machines. In the example ofFIG. 8, this is illustrated by a virtual machine 848. A virtual machinecreates a software environment where applications/modules can execute asif they were executing on a hardware machine (e.g., the machine of FIG.9). A virtual machine is hosted by a host operating system (e.g.,operating system 814) and typically, although not always, has a virtualmachine monitor 846, which manages the operation of the virtual machine848 as well as the interface with the host operating system (e.g.,operating system 814). A software architecture executes within thevirtual machine 848 such as an operating system 850, libraries 852,frameworks 854, applications 856, or presentation layer 858. Theselayers of software architecture executing within the virtual machine 848can be the same as corresponding layers previously described or may bedifferent.

Example Machine Architecture and Machine-Readable Medium

FIG. 9 is a block diagram illustrating components of a machine 900,according to some example embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.Specifically, FIG. 9 shows a diagrammatic representation of the machine900 in the example form of a computer system, within which instructions916 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 900 to perform any one ormore of the methodologies discussed herein may be executed. For example,the instructions 916 may cause the machine 900 to execute the flowdiagrams of FIGS. 6-7. The instructions 916 transform the general,non-programmed machine 900 into a particular machine programmed to carryout the described and illustrated functions in the manner described. Inalternative embodiments, the machine 900 operates as a standalone deviceor may be coupled (e.g., networked) to other machines. In a networkeddeployment, the machine 900 may operate in the capacity of a servermachine or a client machine in a server-client network environment, oras a peer machine in a peer-to-peer (or distributed) networkenvironment. The machine 900 may comprise, but not be limited to, aserver computer, a client computer, a personal computer (PC), a tabletcomputer, a laptop computer, a netbook, a set-top box (STB), a personaldigital assistant (PDA), an entertainment media system, a cellulartelephone, a smartphone, a mobile device, a wearable device (e.g., asmart watch), a smart home device (e.g., a smart appliance), other smartdevices, a web appliance, a network router, a network switch, a networkbridge, or any machine capable of executing the instructions 916,sequentially or otherwise, that specify actions to be taken by themachine 900. Further, while only a single machine 900 is illustrated,the term “machine” shall also be taken to include a collection ofmachines 900 that individually or jointly execute the instructions 916to perform any one or more of the methodologies discussed herein.

The machine 900 may include processors 910, memory/storage 930, and I/Ocomponents 950, which may be configured to communicate with each othersuch as via a bus 902. In an example embodiment, the processors 910(e.g., a Central Processing Unit (CPU), a Reduced Instruction SetComputing (RISC) processor, a Complex Instruction Set Computing (CISC)processor, a Graphics Processing Unit (GPU), a Digital Signal Processor(DSP), an Application Specific Integrated Circuit (ASIC), aRadio-Frequency Integrated Circuit (RFIC), another processor, or anysuitable combination thereof) may include, for example, a processor 912and a processor 914 that may execute the instructions 916. The term“processor” is intended to include a multi-core processor that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute the instructions 916 contemporaneously.Although FIG. 9 shows multiple processors 910, the machine 900 mayinclude a single processor with a single core, a single processor withmultiple cores (e.g., a multi-core processor), multiple processors witha single core, multiple processors with multiples cores, or anycombination thereof.

The memory/storage 930 may include a memory 932, such as a main memory,or other memory storage, and a storage unit 936, both accessible to theprocessors 910 such as via the bus 902. The storage unit 936 and thememory 932 store the instructions 916 embodying any one or more of themethodologies or functions described herein. The instructions 916 mayalso reside, completely or partially, within the memory 932, within thestorage unit 936, within at least one of the processors 910 (e.g.,within the processor's cache memory), or any suitable combinationthereof, during execution thereof by the machine 900. Accordingly, thememory 932, the storage unit 936, and the memory of the processors 910are examples of machine-readable media.

As used herein, “machine-readable medium” means a device able to storeinstructions and data temporarily or permanently and may include, butnot be limited to, random-access memory (RAM), read-only memory (ROM),buffer memory, flash memory, optical media, magnetic media, cachememory, other types of storage (e.g., Erasable Programmable Read-OnlyMemory (EEPROM)) or any suitable combination thereof. The term“machine-readable medium” should be taken to include a single medium ormultiple media (e.g., a centralized or distributed database, orassociated caches and servers) able to store the instructions 916. Theterm “machine-readable medium” shall also be taken to include anymedium, or combination of multiple media, that is capable of storinginstructions (e.g., instructions 916) for execution by a machine (e.g.,machine 900), such that the instructions, when executed by one or moreprocessors of the machine 900 (e.g., processors 910), cause the machine900 to perform any one or more of the methodologies described herein.Accordingly, a “machine-readable medium” refers to a single storageapparatus or device, as well as “cloud-based” storage systems or storagenetworks that include multiple storage apparatus or devices. The term“machine-readable medium” excludes signals per se.

The I/O components 950 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 950 that are included in a particular machine will depend onthe type of machine. For example, portable machines such as mobilephones will likely include a touch input device or other such inputmechanisms, while a headless server machine will likely not include sucha touch input device. It will be appreciated that the I/O components 950may include many other components that are not shown in FIG. 9. The I/Ocomponents 950 are grouped according to functionality merely forsimplifying the following discussion, and the grouping is in no waylimiting. In various example embodiments, the I/O components 950 mayinclude output components 952 and input components 954. The outputcomponents 952 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a projector, or a cathode ray tube (CRT)),acoustic components (e.g., speakers), haptic components (e.g., avibratory motor, resistance mechanisms), other signal generators, and soforth. The input components 954 may include alphanumeric inputcomponents (e.g., a keyboard, a touch screen configured to receivealphanumeric input, a photo-optical keyboard, or other alphanumericinput components), point based input components (e.g., a mouse, atouchpad, a trackball, a joystick, a motion sensor, or another pointinginstrument), tactile input components (e.g., a physical button, a touchscreen that provides location and/or force of touches or touch gestures,or other tactile input components), audio input components (e.g., amicrophone), and the like.

In further example embodiments, the I/O components 950 may includebiometric components 956, motion components 958, environmentalcomponents 960, or position components 962 among a wide array of othercomponents. For example, the biometric components 956 may includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 958 may includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 960 may include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometers that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detect concentrations of hazardous gases for safetyor to measure pollutants in the atmosphere), or other components thatmay provide indications, measurements, or signals corresponding to asurrounding physical environment. The position components 962 mayinclude location sensor components (e.g., a Global Position System (GPS)receiver component), altitude sensor components (e.g., altimeters orbarometers that detect air pressure from which altitude may be derived),orientation sensor components (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 950 may include communication components 964 operableto couple the machine 900 to a network 980 or devices 970 via a coupling982 and a coupling 972 respectively. For example, the communicationcomponents 964 may include a network interface component or othersuitable device to interface with the network 980. In further examples,the communication components 964 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 970 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a UniversalSerial Bus (USB)).

Moreover, the communication components 964 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 964 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components964, such as location via Internet Protocol (IP) geo-location, locationvia Wi-Fi® signal triangulation, location via detecting an NFC beaconsignal that may indicate a particular location, and so forth.

Transmission Medium

In various example embodiments, one or more portions of the network 980may be an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), the Internet, a portion of the Internet, a portion of the PublicSwitched Telephone Network (PSTN), a plain old telephone service (POTS)network, a cellular telephone network, a wireless network, a Wi-Fi®network, another type of network, or a combination of two or more suchnetworks. For example, the network 980 or a portion of the network 980may include a wireless or cellular network and the coupling 982 may be aCode Division Multiple Access (CDMA) connection, a Global System forMobile communications (GSM) connection, or another type of cellular orwireless coupling. In this example, the coupling 982 may implement anyof a variety of types of data transfer technology, such as SingleCarrier Radio Transmission Technology (1×RTT), Evolution-Data Optimized(EVDO) technology, General Packet Radio Service (GPRS) technology,Enhanced Data rates for GSM Evolution (EDGE) technology, thirdGeneration Partnership Project (3GPP) including 3G, fourth generationwireless (4G) networks, Universal Mobile Telecommunications System(UMTS), High Speed Packet Access (HSPA), Worldwide Interoperability forMicrowave Access (WiMAX), Long Term Evolution (LTE) standard, othersdefined by various standard-setting organizations, other long rangeprotocols, or other data transfer technology.

The instructions 916 may be transmitted or received over the network 980using a transmission medium via a network interface device (e.g., anetwork interface component included in the communication components964) and utilizing any one of a number of well-known transfer protocols(e.g., hypertext transfer protocol (HTTP)). Similarly, the instructions916 may be transmitted or received using a transmission medium via thecoupling 972 (e.g., a peer-to-peer coupling) to the devices 970. Theterm “transmission medium” shall be taken to include any intangiblemedium that is capable of storing, encoding, or carrying theinstructions 916 for execution by the machine 900, and includes digitalor analog communications signals or other intangible media to facilitatecommunication of such software.

Language

Throughout this specification, plural instances may implementcomponents, operations, or structures described as a single instance.Although individual operations of one or more methods are illustratedand described as separate operations, one or more of the individualoperations may be performed concurrently, and nothing requires that theoperations be performed in the order illustrated. Structures andfunctionality presented as separate components in example configurationsmay be implemented as a combined structure or component. Similarly,structures and functionality presented as a single component may beimplemented as separate components. These and other variations,modifications, additions, and improvements fall within the scope of thesubject matter herein.

Although an overview of the inventive subject matter has been describedwith reference to specific example embodiments, various modificationsand changes may be made to these embodiments without departing from thebroader scope of embodiments of the present disclosure. Such embodimentsof the inventive subject matter may be referred to herein, individuallyor collectively, by the term “invention” merely for convenience andwithout intending to voluntarily limit the scope of this application toany single disclosure or inventive concept if more than one is, in fact,disclosed.

The embodiments illustrated herein are described in sufficient detail toenable those skilled in the art to practice the teachings disclosed.Other embodiments may be used and derived therefrom, such thatstructural and logical substitutions and changes may be made withoutdeparting from the scope of this disclosure. The Detailed Description,therefore, is not to be taken in a limiting sense, and the scope ofvarious embodiments is defined only by the appended claims, along withthe full range of equivalents to which such claims are entitled.

As used herein, the term “or” may be construed in either an inclusive orexclusive sense. Moreover, plural instances may be provided forresources, operations, or structures described herein as a singleinstance. Additionally, boundaries between various resources,operations, modules, engines, and data stores are somewhat arbitrary,and particular operations are illustrated in a context of specificillustrative configurations. Other allocations of functionality areenvisioned and may fall within a scope of various embodiments of thepresent disclosure. In general, structures and functionality presentedas separate resources in the example configurations may be implementedas a combined structure or resource. Similarly, structures andfunctionality presented as a single resource may be implemented asseparate resources. These and other variations, modifications,additions, and improvements fall within a scope of embodiments of thepresent disclosure as represented by the appended claims. Thespecification and drawings are, accordingly, to be regarded in anillustrative rather than a restrictive sense.

What is claimed is:
 1. A system comprising: one or more processors;memory; and one or more programs stored in the memory, the one or moreprograms comprising instructions that when executed by the one or moreprocessors, cause the one or more processors to perform operationscomprising: generating a set of aspect cards, an aspect card of theaspect cards comprising a graphical product feedback element linked to auser feedback question and a product image window, the graphical productfeedback element comprising a first graphic indicator arranged at afirst portion of the aspect card and a second graphic indicator arrangedat a second portion of the aspect card, the product image windowcomprising a graphical image arranged at a third portion of the aspectcard; causing display of the first aspect card from the set of aspectcards based on a determined order of the set of aspect cards, andgenerating a first user feedback graphic and a user feedback page;causing presentation of the generated user feedback page comprising thefirst user feedback graphic; generating a second user feedback graphic,the second user feedback graphic being arranged at the third portion ofthe aspect card in an area associated with the first graphic indicatorand the second graphic indicator of the graphical product feedbackelement; and transmitting the second user feedback graphic to a clientdevice for display.
 2. The system of claim 1, wherein the first userfeedback graphic is a graph that includes an annulus to graphicallydisplay user feedback information.
 3. The system of claim 1, furthercomprising: determining predetermined user feedback questions associatedwith the product.
 4. The system of claim 3, further comprising:responsive to determining the predetermined user feedback questionsassociated with the product, selecting the predetermined user feedbackquestions based on an amount of user feedback previously received foreach user feedback question.
 5. The system of claim 3, wherein theoperations further comprise: determining there are no predetermined userfeedback questions associated with the product; and in response todetermining that there are no predetermined user feedback questionsalready associated with the product, identifying a class of productsassociated with the product and selecting questions for the productbased on predetermined questions associated with the class of productsstored in a database associated with the system.
 6. The system of claim1, further comprising: receiving a purchase request for a product from acurrent user; and generating a user feedback page in response toreceiving the purchase request.
 7. The system of claim 1, wherein theidentified user feedback questions comprises at least twouser-selectable responses.
 8. A method comprising: generating a set ofaspect cards, an aspect card of the aspect cards comprising a graphicalproduct feedback element linked to a user feedback question and aproduct image window, the graphical product feedback element comprisinga first graphic indicator arranged at a first portion of the aspect cardand a second graphic indicator arranged at a second portion of theaspect card, the product image window comprising a graphical imagearranged at a third portion of the aspect card; causing display of thefirst aspect card from the set of aspect cards based on a determinedorder of the set of aspect cards; and generating a first user feedbackgraphic and a user feedback page; causing presentation of the generateduser feedback page comprising the first user feedback graphic;generating a second user feedback graphic, the second user feedbackgraphic being arranged at the third portion of the aspect card in anarea associated with the first graphic indicator and the second graphicindicator of the graphical product feedback element; and transmittingthe second user feedback graphic to a client device for display.
 9. Themethod of claim 8, wherein the first user feedback graphic is a graphthat includes an annulus to graphically display user feedbackinformation.
 10. The method of claim 8, further comprising: determiningpredetermined user feedback questions associated with the product. 11.The method of claim 10, further comprising: responsive to determiningthe predetermined user feedback questions associated with the product,selecting the predetermined user feedback questions based on an amountof user feedback previously received for each user feedback question.12. The method of claim 10, further comprising: determining there are nopredetermined user feedback questions associated with the product; andin response to determining that there are no predetermined user feedbackquestions already associated with the product, identifying a class ofproducts associated with the product and selecting questions for theproduct based on predetermined questions associated with the class ofproducts stored in a database associated with the system.
 13. The methodof claim 1, further comprising: receiving a purchase request for aproduct from a current user; and generating a user feedback page inresponse to receiving the purchase request.
 14. The method of claim 8,wherein the identified user feedback questions comprises at least twouser-selectable responses.
 15. A non-transitory computer-readablestorage medium storing instructions that, when executed by one or moreprocessors of a machine, cause the machine to perform operationscomprising: generating a set of aspect cards, an aspect card of theaspect cards comprising a graphical product feedback element linked to auser feedback question and a product image window, the graphical productfeedback element comprising a first graphic indicator arranged at afirst portion of the aspect card and a second graphic indicator arrangedat a second portion of the aspect card, the product image windowcomprising a graphical image arranged at a third portion of the aspectcard; causing display of the first aspect card from the set of aspectcards based on a determined order of the set of aspect cards; andgenerating a first user feedback graphic and a user feedback page;causing presentation of the generated user feedback page comprising thefirst user feedback graphic; generating a second user feedback graphic,the second user feedback graphic being arranged at the third portion ofthe aspect card in an area associated with the first graphic indicatorand the second graphic indicator of the graphical product feedbackelement; and transmitting the second user feedback graphic to a clientdevice for display.
 16. The non-transitory computer-readable storage ofclaim 15, wherein the user feedback graphic is a graph that includes anannulus to graphically display user feedback information.
 17. Thenon-transitory computer-readable storage of claim 15, further comprisingdetermining predetermined user feedback questions associated with theproduct.
 18. The non-transitory computer-readable storage of claim 17,wherein the operations further comprising: responsive to determining thepredetermined user feedback questions associated with the product,selecting the predetermined user feedback questions based on an amountof user feedback previously received for each user feedback question.19. The non-transitory computer-readable storage of claim 17, whereinthe operations further comprising: determining there are nopredetermined user feedback questions associated with the product; inresponse to determining that there are no predetermined user feedbackquestions already associated with the product, identifying a class ofproducts associated with the product and selecting questions for theproduct based on predetermined questions associated with the class ofproducts stored in a database associated with the system.
 20. Thenon-transitory computer-readable storage of claim 15, wherein theoperations further comprising: receiving a purchase request for aproduct from a current user; and generating a user feedback page inresponse to receiving the purchase request.